Though no Squishmallows have been officially retired, a spokesperson says that certain characters aren’t sold on a regular basis-rather, they’re brought back for small-run batches every now and then (which the company does “to help drive the element of collectibility,” according to the spokesperson). “Collecting Squishmallows is simple since they are inexpensive, readily accessible, and come in a variety of shapes and sizes.”īecause the firm provides over 1,000 characters, the amount of Squishmallows a person may acquire is virtually limitless. “Collecting may be considered as a type of escape since it allows a person to focus and be absorbed in a desire to develop the collection,” she explains. In a paper for North Carolina State University’s Institute for Emerging Issues, Stacy Wood, a professor of marketing and executive director of the Consumer Innovation Collaborative, noted, “Gen Z is going to be a significant market for items that pander to escapism.” Aside from social media, the attributes of Squishmallows appeal to Gen Z’s consumer buying habits. Just like WebKins in the 2000s, Squishmallows are the new collectible plushie this decade. Let’s go over some of the amazing qualities these puffy plushies offer to one. There are so many reasons why one may want to buy a Squishmallow. Others, like the cat I bought, seem like borderline millennials despite their Gen Z appeal: “Tres’zure loves to arrange gatherings for her pals… favorite part is developing the vision board and building memories…,” the tag says. The tag for each Squishmallow includes a brief personality description as well as the character’s name. We believe that Squishmallows are now being linked to other stuffed plushies like WebKins, Furbies, and Beanie Babies. These puffy plushies are popular among all age groups, from little kids who use their imagination to adults who have Instagrams dedicated to showing off their collection of Squishmallows. You can find animals crossed with another such as a cat with a unicorn horn, you can find single animals like elephants and cows, you can find fruits ranging from an avocado to a pineapple. They’re sold across different online retailers and can often be found in stores such as Walmart and Target. Squishmallows are egg-shaped stuffed animals and fruits that are curated in different sizes, colors, and have embroidery that highlights their eyes, mouth, and stomach. You might be interested in: Where to Buy Squishmallows Online Guide: Top 22 Stores What are Squishmallows? So this got me wondering, what is it about these toys that caught millions of people’s attention? I’d seen the puffy plush creatures on TikTok a few times before, but I didn’t give them any attention until I went shopping at Costco and spotted a large container of mega-sized Squishmallows immediately as I walked in.Īnd you know it’s a huge thing when you see a brand on TikTok and in the very front of Costco. (In fact, between January and March 2021, queries for “Squishmallows” outperformed searches for “Selena Gomez” on many occasions). But so reads the amusing tag on a Squishmallow, the wildly popular plush toys that erupted in popularity in the fall of 2020. Have you ever seen or heard of a panda pegathorn? I can assure you that I haven’t.
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